Motion, Branding
Mono
Mono’s programs are like reality TV shows(Bite: New York), documentary films(Overland) and blogs (OYO). All the programs suggest the concept of Why you should travel alone as a single woman. MONO is a combining form meaning “alone,”“single,” “one” (monogamy); specialized in some scientific terms to denote a monomolecular thickness. I used Futura typeface because it has a clean and professional look. Its even and somewhat symmetrical shape is pleasing to the eye. For the main color palette, I used vivid color like mint since It is a favorite color for travel that wish to convey reliability, vitality and communication. Also,Pink has long been (stereotypically) associated with females and is often viewed as being ‘girly.